MEDIPUPS – Supplements for dogs
Medipups is a company where dog’s health and happiness are our top priorities. Located in Los Angeles, they are dedicated to creating high-quality, effective supplements that support the overall well-being of pets.
The primary goal of the content is to educate the audience on the importance of some key health points of their dogs. After they are educated on the matter, they will understand the importance of the supplementation and will be more likely to order our products as they are an easy way to provide the dogs with the most important nutritionals.
The grid has it’s own color palette that is in line with the brand’s color palette.
Working on social media, besides the posts, means we’re in need of some good TikToks and Reels. Here are some that I’ve created for this brand.
Primary goal with the video is to include the Medipups Calming Dog Chews into the usual content that would be found on the topic organically on the TikTok or Instagram Reels which is homemade meals for dogs.
Secondary goal is to educate the audience and offer them something useful that will create value for them in order to grow our community.
In this video, we are making a homemade meal for dogs that experience anxiety.
Meals are approved by real veterinarian doctors and then we are including our product placement as the last step of the meal prep which is a good way to promote it as they come to the end of the video.
The video is being narrated with facts about the ingredients, and the list of ingredients is being written over the video to make it easier to consume.
Primary goal was using a popular, quick, comical, and unusual sound together with a fun animation where the chews disappear as if they’re being eaten.
Because of how quick the video is it would be viewed by the potential customer a few more times than once so the algorithm of the app would add value to the clip in it’s calculations so it could pop up on feed of future customers furthering our reach organically.
Secondary goal was to promote our main selling points so we’re using the empty space on the screen to promote the selling points for us – 100% drug free, medical grade, natural ingredients and the fact that the chews are being made and sold in the U.S.A.
We used this popular trend on TikTok and Instagram Reels to present products and we made sure to add our best selling points of our products, which is that our dog supplements are organic, all natural, made in the U.S.A., and tha the shipping is free, in the same rhythm!
In this case we are focusing on listicles, content structure wise, which is a post that is structured as a list. People are attracted to lists because we live in an era of overstimulation, especially in terms of information so this is an easy way to bring attention to our content.
So what makes my dog feel like a princess? Besides the custom collar necklaces, wide range collection of pink bags and dispensers, and princess bowls, we are adding Medipups subscription.
What would content creation of dog supplements be without pets? We used dogs to demonstrate how tasty the chews along with some, at the time, popular sounds on TikTok and Instagram Reels.
At the end there’s a product placment of a few seconds, enough to read which chews we’re offering, what they do and how old the dogs should be to consume it.
Another video, similarly to the previous one, where we are using the dog as an actor showing how he’s “begging” for the chew which goes well with the sound that was, at the time, popular on TikTok and Instagram Reels and that’s Maneskin’s cover of the song “Begging”.
Primary goal was to educate the audience on using joint care Chews as they are usually seen a something that should be given only to older dogs, which is not the case. Therefore the actor in the video is a younger dog consuming the chew.
Secondary goal was to use a dog to show of how tasty the chews really are despite being supplements.
Primary goal was to show how tasty the chews are since they’re all looking to get one, or more in this case!
Secondary goal is to make audience laugh at how silly is the dog “fight” for the treat. We’re using this popular sound for the
In this case we are using a popular meme to create relatable and engaging content, that’s easy to share in order to increase our reach and spark some virality organically which is a cost effective way to showcase personality of a brand, stay relevant, and ultimately grow our presence on the platform.
Royal Portraits – Custom Art Gifts
Royal Portraits is a famouse store selling gag gifts like canvasses, phone cases, mugs, throw pillows, blankets, and more with custom art that’s created based on the picture sent and even works with pets!
As it’s fun and comical business, we’ve used memes in our own format to create a huge community, increase engagemnt and expand reach.
MOVI Activewear – Fitness Clothing
MOVI Activewear is an online fitness clothing store that sleek activewear and essential accessories.
Besides creating logo and visual identity for them, I’ve ran their social media where I’ve included valuable information, inspiring quotes, jumped on every trend that was current in order to stay relevant post both studio and influencer content which means I was an important asset in creating content as well as managing the community.
ARDN – Vaporwave Art
ARDN is a vaporwave, cyberpunk, and outrun inspired store that sells art and accessoriness, promotes music and grows community that’s interested into this niche.
My work here is creating art pieces and curating other artist’s art for the page.
Bambi & Lola – Custom Pet Portraits
This online store specializes in creating custom art inspired by photos of your beloved pets.
Besides the mockup that I was creating for them to post, I have also created quotes images that are relatable to all pet lovers!