Core capabilities
Expertise across strategy, marketing, and creative direction
Jelena Jour's work connects strategic thinking with the marketing and creative execution that brings it to life.
Brand Strategy
Positioning frameworks, audience research, and brand architecture that give a brand a clear and defensible point of view.
Marketing Management & Social
Cross-channel execution, social media strategy, growth initiatives, and campaign coordination from planning through review.
Creative Direction
Visual identity design, art direction, and design system governance that keep creative work consistent across every touchpoint.
How I work
A sequential approach
Each engagement moves in deliberate stages, from initial research through to the final creative rollout.
01
Research
Audience insight, market context, and an honest read of the current brand.
02
Strategy
Positioning frameworks and brand architecture that set the direction.
03
Creative
Visual identity and campaign concepts developed through art direction.
04
Rollout
Cross-channel execution, governance, and measured review of the work in market.
Open to consulting engagements and full-time roles
I am glad to hear from teams with a project, role, or collaboration in mind.